What if your influencer marketing did more than just get likes? One of our home decor clients turned theirs into real revenue-generating channels.
Our client was investing heavily in influencer marketing but not seeing the ROI it expected. Engagement was high, but conversions? Not so much.
That’s when they teamed up with Express Analytics.
By integrating influencer data into their broader customer analytics strategy, they achieved –
⇛ 32% boost in sales directly attributed to influencer traffic
⇛ 2.5x increase in conversions from influencer campaigns
⇛ 40% higher engagement on content from data-selected creators
⇛ Faster campaign optimization through real-time performance dashboards
Inside the Case Study –
- Why “vanity metrics” were masking true performance
- How predictive influencer scoring changed the game
- What content types actually pushed customers to purchase
- How centralized dashboards made influencer ROI crystal clear
Want to See How Data Made Influencer Marketing Pay Off?
Download the full case study and see how Express Analytics helped home decor client make smarter influencer bets and real business impact.
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Data-driven marketing,Influencer marketing
